Google Optimize allows you to perform A/B Testing on your website as well as personalization features without so much development resources. Use GA goals and view results with all the data that GA has to offer. Our RO Marketing plugin adds the optimize snippet as well as the minimize “flickering” code provided by Google. Keep reading to see how easy it is to tag your site with the Optimize tags.
If you are just creating an Optimize account you will get a pop up like below. Copy your Container ID. Example: GTM-PFHR3XM
If you created your Google Optimize account previously you will want to log into https://www.google.com/analytics/optimize/ and from there you will see your Account with a Container ID specified as shown below.
Add the Google Optimize Tags to Your WordPress Site
Log into the back end of your WordPress installation. Click on “Red Olive” in the left sidebar > CRO Tab > Google Optimize > Check the Box to Enable the Tag > Paste in your Google Optimize Container ID > Click Save Changes.