Google Analytics Ecommerce Tracking is a must-have addition to your WooCommerce Shopping Cart. You can track transactions, revenue, average order size, best-selling products, and so much more. You likely already have GA installed but need help installing the necessary WooCommerce variables on your site. Our WooCommerce Ecommerce Tracking setup is as straight forward as checking a couple boxes and clicking “save.”
You will need to install Google Analytics via our RO Marketing (Free or Pro) plugin. You can find the free version of that plugin here. Refer to this guide on installing the GA tag to your WordPress site.
In your Google Analytics Account go to: Admin > Account (pick your account from the dropdown) > Property (pick your property from the dropdown) > View (pick your view from the dropdown) > Ecommerce Settings
Toggle the Switch Under “Enable Ecommerce” to ON > Click “Next Step”
Place a test order and view the page source of your /order-received page, then search “ga(‘ecommerce” to verify that the required tags and variables are present for the order. We are passing the following info to Google Analytics: ID, Name, SKU, Category, Price, Quantity, and Currency.