WooCommerce Google Analytics Ecommerce Tracking Plugin


WordPress Google Analytics Ecommerce Setup

Google Analytics Ecommerce Tracking is a must-have addition to your WooCommerce Shopping Cart. You can track transactions, revenue, average order size, best-selling products, and so much more. You likely already have GA installed but need help installing the necessary WooCommerce variables on your site. Our WooCommerce Ecommerce Tracking setup is as straight forward as checking a couple boxes and clicking “save.”

Install Google Analytics

You will need to install Google Analytics via our RO Marketing (Free or Pro) plugin. You can find the free version of that plugin here. Refer to this guide on installing the GA tag to your WordPress site.

Enable Ecommerce Tracking in Google Analytics

In your Google Analytics Account go to: Admin > Account (pick your account from the dropdown) > Property (pick your property from the dropdown) > View (pick your view from the dropdown) > Ecommerce Settings

Toggle the Switch Under “Enable Ecommerce” to ON > Click “Next Step”

Click “Submit”.

Add the GA Ecommerce Tracking Tags to Your WordPress Site

Log into the back end of your WordPress installation. Hover over “Red Olive” in the left sidebar > Click “RO WooCommerce” > General Tab > Google Analytics Ecommerce Tracking > Check the box to enable the tag > Click “Save Changes”.

Verify that the GA Ecommerce Data is Present on Your order-received Page

Place a test order and view the page source of your /order-received page, then search “ga(‘ecommerce” to verify that the required tags and variables are present for the order. We are passing the following info to Google Analytics: ID, Name, SKU, Category, Price, Quantity, and Currency.


If you're not ready to buy one of our paid plugins try out RO Marketing Free.