Advertising on LinkedIn can prove to be very valuable (especially if you are targeting B2B) due to the level of targeting by company name, employee job title, job seniority, company connections, and much more. LinkedIn says that 4 out of 5 LinkedIn members drive business decisions and that LinkedIn’s audience has twice the buying leverage of the average web audience as shown below. Our RO Marketing plugin makes installing the LinkedIn Insight Tag sitewide a breeze.
Log into your WordPress back end. Click on the “Red Olive” link in the left sidebar > Click on the PPC Tab > Check the box that says “Enable LinkedIn Insight Tag” > Paste in your LinkedIn Partner ID > Click “Save Changes” and you’re done!